57
magnetizer
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good1,222avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Market size
Okay$169K$169K/yr · 187K searches
Avg price
Okay$10.23avg listing price — sweet spot $15–$100
Price range
Bad$4.42–$15.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand