47
maglock
Skip itSoft demand (-11.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$72.39avg listing price — sweet spot $15–$100
Review moat
Great337.59avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$9.88–$160.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$118K$118K/yr · 54K searches
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Signals High Price