55
m18 light
Worth a lookShows a sweet-spot price point ($49.90 avg), but soft demand (-25.7% this quarter) keeps it on the watch list.
Avg price
Great$49.90avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great287.08avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$8.96–$230.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$160K$160K/yr · 67K searches
Growth
Bad-25.7%90-day search growth — must beat 0% to launch