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low watt light bulbs
Skip itPrices mostly outside the sweet spot ($4.66–$13.35) — this niche doesn't clear our bar today.
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,172.5avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$108K$108K/yr · 156K searches
Avg price
Okay$9.02avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Price range
Bad$4.66–$13.35cheapest to priciest tracked listing — scored on the share inside $15–$100