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loose outlet fix
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$320K$320K/yr · 321K searches
Avg price
Bad$8.51avg listing price — sweet spot $15–$100
Review moat
Bad8,166.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.15–$11.99cheapest to priciest tracked listing — scored on the share inside $15–$100