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Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Growth
Great+79.9%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,017.83avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Good$6.51–$23.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.30avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$49K$49K/yr · 66K searches
Brand share
Bad98%top-5 brand share — brand-locked demand