68
long sawzall blades
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.64avg listing price — sweet spot $15–$100
Price range
Great$7.87–$91.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Review moat
Great376.54avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 34K searches
Signals No Dominant Brand