46
long ratchet
Skip itSoft demand (-12.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$41.59avg listing price — sweet spot $15–$100
Review moat
Good543.56avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$18.74–$148.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$102K$102K/yr · 112K searches
Growth
Bad-12.8%90-day search growth — must beat 0% to launch