37
long pry bar
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$64.85avg listing price — sweet spot $15–$100
Price range
Good$16.79–$133.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,254.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay$180K$180K/yr · 114K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price