63
long bungee cords
Worth a lookShows searches that convert (9.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$16.89avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+46.1%90-day search growth — must beat 0% to launch
Price range
Good$5.76–$29.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,100.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$144K$144K/yr · 94K searches