45
loft ladder
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Great107.33avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay$274.28avg listing price — sweet spot $15–$100
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Market size
Bad$96K$96K/yr · 130K searches
Price range
Bad$65.49–$561.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale