40
lock sets with same key
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Price range
Incredible$27.88–$91.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$56.22avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,799.53avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Okay4.5%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 14K searches
Signals High Price