51
lock for screen door
Worth a lookShows beatable incumbent ratings (4.3★), but a small market ($58K/yr) keeps it on the watch list.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Good+43.3%90-day search growth — must beat 0% to launch
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,405.68avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay$3.78–$18.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.82avg listing price — sweet spot $15–$100
Market size
Bad$58K$58K/yr · 116K searches