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Skip itSoft demand (-15.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.26avg listing price — sweet spot $15–$100
Price range
Great$13.55–$74.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$434K$434K/yr · 377K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Bad6,025.66avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.0%90-day search growth — must beat 0% to launch