38
liquid flux
Skip itPrices mostly outside the sweet spot ($6.06–$13.11) — this niche doesn't clear our bar today.
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good867.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$97K$97K/yr · 77K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad$8.14avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
Price range
Bad$6.06–$13.11cheapest to priciest tracked listing — scored on the share inside $15–$100