60
line level
Worth a lookShows searches that convert (14.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good669.67avg incumbent reviews — the moat a new listing must climb
Growth
Good+32.2%90-day search growth — must beat 0% to launch
Price range
Good$3.69–$28.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$304K$304K/yr · 181K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.43avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand