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limewash brush
Skip itA small market ($77K/yr) — this niche doesn't clear our bar today.
Review moat
Great224.63avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.05avg listing price — sweet spot $15–$100
Price range
Great$6.56–$45.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Market size
Bad$77K$77K/yr · 55K searches