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37

lily of the valley lamp

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A small market ($27K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 30Conversion 11Competition 20Returns 56Price range 95Avg price 95Brand share 36Review moat 92Quality gap 40

Avg price

Incredible$35.46

avg listing price — sweet spot $15–$100

Price range

Incredible$21.84–$87.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great169.31

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$27K

$27K/yr · 83K searches

Reviews