41
lighted level
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$32.40avg listing price — sweet spot $15–$100
Price range
Incredible$24.99–$38.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,647.75avg incumbent reviews — the moat a new listing must climb
Market size
Okay$257K$257K/yr · 157K searches
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand