37
light with switch
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.26avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$10.24–$29.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,445avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 90K searches