58
light stick
Worth a lookShows a sweet-spot price point ($35.39 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$35.39avg listing price — sweet spot $15–$100
Price range
Great$8.53–$101.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Okay$237K$237K/yr · 380K searches
Review moat
Okay2,242.57avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand