45
light socket
Skip itPrices mostly outside the sweet spot ($4.28–$17.06) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,019.58avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Good$347K$347K/yr · 702K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.08avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Price range
Bad$4.28–$17.06cheapest to priciest tracked listing — scored on the share inside $15–$100