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light socket to plug adapter
Skip itPrices mostly outside the sweet spot ($4.96–$13.72) — this niche doesn't clear our bar today.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Market size
Good$471K$471K/yr · 579K searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,479.79avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.76avg listing price — sweet spot $15–$100
Price range
Bad$4.96–$13.72cheapest to priciest tracked listing — scored on the share inside $15–$100