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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 34Conversion 72Competition 53Returns 42Price range 54Avg price 79Brand share 6Review moat 55Quality gap 72

Avg price

Great$16.54

avg listing price — sweet spot $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,297.52

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.47–$24.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Market size

Bad$39K

$39K/yr · 36K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

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