46
light bulbs 75 watt
Skip itSoft demand (-14.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Good$312K$312K/yr · 218K searches
Avg price
Good$12.05avg listing price — sweet spot $15–$100
Review moat
Okay1,767.53avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.30–$20.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.9%90-day search growth — must beat 0% to launch