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Worth a lookShows searches that convert (11.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 826K searches
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good$13.91avg listing price — sweet spot $15–$100
Price range
Good$6.66–$27.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,276.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.8%90-day search growth — must beat 0% to launch