47
light bulb socket with cord
Skip itSoft demand (-11.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good752.59avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.62–$27.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.68avg listing price — sweet spot $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$90K$90K/yr · 169K searches
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand