30
led sheet
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Review moat
Great123.74avg incumbent reviews — the moat a new listing must climb
Avg price
Good$114.19avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Returns
Bad6.3%return rate — above 5% kills the launch gate
Price range
Bad$9.21–$568.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$6K$6K/yr · 49K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale