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led light plug
Skip itPrices mostly outside the sweet spot ($7.30–$12.52) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good898avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.55avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Returns
Bad7.0%return rate — above 5% kills the launch gate
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$19K$19K/yr · 47K searches
Price range
Bad$7.30–$12.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns