59
led fan
Worth a lookShows a thin review moat (204 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great203.92avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great$98.60avg listing price — sweet spot $15–$100
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Market size
Okay$120K$120K/yr · 116K searches
Price range
Bad$52.54–$254.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale