51
led channel
Worth a lookShows a sweet-spot price point ($44.85 avg), but brand-locked demand (top 5 brands take 90% of clicks) keeps it on the watch list.
Avg price
Incredible$44.85avg listing price — sweet spot $15–$100
Price range
Great$11.73–$118.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good636.31avg incumbent reviews — the moat a new listing must climb
Market size
Good$638K$638K/yr · 684K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand