53
latches
Worth a lookShows no brand lock-in (top 5 brands take 54% of clicks), but pricing outside the sweet spot ($9.34 avg) keeps it on the watch list.
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Great497.48avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.31–$22.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$126K$126K/yr · 280K searches
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Avg price
Okay$9.34avg listing price — sweet spot $15–$100