48
larson storm door sweep
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$49.26avg listing price — sweet spot $15–$100
Price range
Great$8.88–$92.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good926.76avg incumbent reviews — the moat a new listing must climb
Market size
Good$400K$400K/yr · 472K searches
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.2%return rate — above 5% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Signals High Returns