51
large flat head screwdriver
Worth a lookShows low returns (1.5%), but soft demand (+0.0% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great321.31avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.56avg listing price — sweet spot $15–$100
Price range
Good$6.28–$30.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$161K$161K/yr · 194K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.0%90-day search growth — must beat 0% to launch