50
large drill bit set
Worth a lookShows low returns (1.2%), but a small market ($88K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$71.15avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,940.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Market size
Bad$88K$88K/yr · 29K searches
Price range
Bad$14.14–$392.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price