46
large christmas lights
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$22.89avg listing price — sweet spot $15–$100
Price range
Great$14.37–$50.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good859.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Returns
Bad6.0%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 152K searches