45
lapping plate
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great332.35avg incumbent reviews — the moat a new listing must climb
Avg price
Great$77.63avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$18.14–$264.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 33K searches
Signals High Price