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lapidary saw
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Competition
Great25%top-5 click share — an open shelf
Review moat
Great398.72avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good$519K$519K/yr · 423K searches
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Avg price
Okay$272.33avg listing price — sweet spot $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$9.19–$2453.86cheapest to priciest tracked listing — scored on the share inside $15–$100