48
lamp shade ring
Skip itHigh returns (9.9%) — this niche doesn't clear our bar today.
Review moat
Great102.45avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.69–$19.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Avg price
Bad$6.94avg listing price — sweet spot $15–$100
Market size
Bad$46K$46K/yr · 113K searches
Returns
Bad9.9%return rate — above 5% kills the launch gate