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lamp kit
Skip itSoft demand (-8.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$13.73avg listing price — sweet spot $15–$100
Price range
Good$5.38–$29.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,137.26avg incumbent reviews — the moat a new listing must climb
Market size
Good$374K$374K/yr · 743K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.7%90-day search growth — must beat 0% to launch