60
ladder
Launch itA $17.9M/yr market growing +10.3% this quarter with returns at 1.9% — clears our launch bar.
Market size
Incredible$17.9M$17.9M/yr · 5.8M searches
Competition
Great33%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$141.03avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,929.73avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$29.86–$525.55cheapest to priciest tracked listing — scored on the share inside $15–$100