44
ladder step platform
Skip itSoft demand (-43.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.66avg listing price — sweet spot $15–$100
Price range
Incredible$24.43–$58.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good502.56avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay$117K$117K/yr · 49K searches
Growth
Bad-43.1%90-day search growth — must beat 0% to launch