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lab goggles
Skip itSoft demand (-46.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Good$413K$413K/yr · 469K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,281.23avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.88avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad$4.43–$15.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-46.1%90-day search growth — must beat 0% to launch