39
l6-30p
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Review moat
Great357.62avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great$15.38avg listing price — sweet spot $15–$100
Price range
Good$7.20–$28.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$29K$29K/yr · 18K searches