45
l14-30r
Skip itSoft demand (-46.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.98avg listing price — sweet spot $15–$100
Price range
Great$6.89–$81.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good556.8avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Bad$77K$77K/yr · 45K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-46.3%90-day search growth — must beat 0% to launch