38
l14-30p
Skip itSoft demand (-55.6% this quarter) — this niche doesn't clear our bar today.
Price range
Great$6.21–$48.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.50avg listing price — sweet spot $15–$100
Review moat
Good787.54avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Bad$91K$91K/yr · 82K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-55.6%90-day search growth — must beat 0% to launch