59
l bracket
Launch itA $926K/yr market growing +10.4% this quarter with returns at 2.3% — clears our launch bar.
Brand share
Great51%top-5 brand share — no brand owns this niche
Market size
Great$926K$926K/yr · 1.7M searches
Price range
Good$4.38–$39.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,395.56avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.26avg listing price — sweet spot $15–$100
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand