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kreg router table
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Good584.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Avg price
Okay$217.05avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$48K$48K/yr · 49K searches
Price range
Bad$24.59–$632.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price