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kohler aqua piston yellow cap
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.48avg listing price — sweet spot $15–$100
Price range
Good$6.74–$29.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,277.38avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Market size
Bad$99K$99K/yr · 42K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality