40
kobalt mini toolbox
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$36.34avg listing price — sweet spot $15–$100
Price range
Incredible$16.06–$48.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great254.77avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$34K$34K/yr · 314K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale